Ad Tricks to Attract People: For Business Entities ②
If you would like to post an ad for your business, this post will help you a lot.
While there are some regulars in Metropolis Classifieds, there are many one-time trial ads. But sadly, many of them have gone. Why? To be honest, there are some tricks. Let me give you an example.
- Let’s imagine that Metropolis Classifieds is a big open-air market where individuals exchange information (Man Looking for Woman, Sayonara Sale, Language Exchange and so on). You would like to give these people your business info (massage, visa counseling, moving and so on). You have to admit that your service is not for their first requirement, but for their second – when they realize that they need something after seeing an ad for a service. In the case of an open-air market, you just put your poster on a utility pole located in the market and go home.
If you would like to get stable contacts from your ad, consider the following:
2) Please include one nice photo to catch the eye of potential clients and to help them understand your services. Online, you can have another three photos (for a total of four) in your ad. Photo costs are included in the basic price for all paid ads except for Bronze.
Additionally, please use appropriate text to help transition potential clients from the eye-catching photo to your business’ information. That means starting with the information that people want the most. There are, however, word limits, and for print, that limit is 40 words. If you need more space to explain your services, don’t hesitate to add another 20 words by paying a little extra (￥2000/insertion). Honestly speaking, it’s very low cost compared to the basic price. An extra 20 words might spell the difference between a ho-hum “I’ll think about it,” and a “That’s the company for me!” reaction. You can also up your ad’s pizazz-factor by adding some color. We have red and blue ads in addition to black ones.
- Your poster is already posted in the market and getting lots of traffic. The only thing you have to do is wait patiently.
For more advice, please see Ad Tricks to Attract People: For Business Entities ③ in Ad Advice.
*This is part two of a four-part series.
**How much contact business entities receive from our readers will depend on what services are being offered. We cannot guarantee results and are unable to provide refunds.
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5413/19%Last update: 2017-01-23 09:51
Author: Metropolis Classifieds
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